What is Email Marketing?
Email Marketing is most likely one of the best tactics to draw new customers and also connect with the current customers. Email marketing is the formation and simplification of marketing campaigns, which are sent through email, typically to a group of people. Email marketing includes online messages, which are used to publicize, indorse business and create brand awareness. It lets you keep a mutually valuable relationship with your clients, in which they are driven by new deals, and promotions, and you can advance your revenue with one of the simplest and most cost-effective types of advertising.
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How is Email Marketing done?
Usually, the chain of an email marketing campaign compromises the following eight steps:
Planning
First of all, the targets, which are anticipated to be attained with email marketing are defined.
Collecting data
Once the general goals are decided, the target groups are defined. After which, the email addresses of the members of these target groups are collected.
Creation of the contents
For each email campaign suitable content for the target group needs to be generated.
Email Blast
A personal email for each receiver needs to be sent. Emails that bounce back are be processed accordingly, based on the reason of non-deliverability. A test account is set with the main providers to find out if the emails have been delivered suitably or which one are categorized as spam mail.
Results are assessed
Lastly, the outcomes of the emailing broadcasts, like the rate of undeliverable or opened email, the number and distribution of link clicks, the number and the revenue of orders and sales, and other responses are taken into account and studied.